Over the course of a couple of hours this morning, according to Amazon’s Track-Your-Package: “In transit“, delivery tomorrow; “In transit“, delivery tomorrow; “In transit“, delivery tomorrow; …
Right I’ll pop to the shop …
“An attempt was made to deliver your package”
And the Amazon Logistics card that was put through the door has nothing written on it. There are vague scratch marks as though the driver had no pen and used a finger nail but that’s all. As Amazon Logistics (in the UK at least) is said by Bezos to be “… our own fast, last-mile delivery networks in the U.K., where commercial carriers couldn’t support our peak volumes …”, i.e. Yodel and Hermes’ model of “housewives in an Astra”, the “tracking” is a waste of time.
I’ve got an idea. Amazon is feasting on the reduced need for retailers. With easy payment options, fancy online catalogues, with most people with disposable income having broadband, with the cost of motoring and the impossibility of parking on the increase, retail outlets for all but the most perishable and most must-see-first items are filling a need that isn’t there any more. Unfortunately Amazon was not born of the west coast ethos of let’s try to make a buck but let’s try to be reasonably nice over it, it was born out of the rapacious Wall Street “ethos” of the ’80s. OK – it was started in the ’90s, but Bezos acknowledges he was slow. It is said, for example (THE MORNING CALL), that Amazon finds it cheaper to hire medics for its warehouse staff than to air condition. It is thought by some that “Buy n Large”, laying waste to the Earth in the film WALL-E might be an Amazon.
Is there anyway that manufacturers and their trade associations could get smarter and sell direct to us, using the same easy means, and cut out Amazon?
- Meridians and Midnights
- I Pity The Fool As Well