There’s a supermarket that brands some of its stuff, “Taste the Difference”. Now, I had half-a-dozen rolls left over from a party which I’d put in the van. Lest you get the wrong impression – that my life isn’t one long grind – let me hasten to point out that it wasn’t my party. And I stopped at said supermarket to get some ham; and I thought I’d treat myself to some proper ham rather than the usual pink water slices.
The ham had no taste. None whatsoever. (I did take some home and got this confirmed by a more reliable set of taste buds.)
Then I figured it out. The supermarket was using the term in the mathematical sense: difference as in subtraction. The taste had been subtracted.
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